Top Digital Marketing Trends for 2022 & digital commerce strategy with top predictions for the new year and how you can embrace them to drive revenue growth
In this months blog post, we will share with you just some of the insights and digital marketing trends predicted for 2022, with a primary focus on digital marketing and eCommerce trends that will dominate the near future. There is always a big interest in digital marketing trends and innovation in marketing around the turn of each year. 2022 will be no different.
Personalisation – the Next Level
To be truly representative you need to understand the many identities that matter to people in your market and get hyper-local with your efforts.
It’s no longer about pigeon holing your leads into one box, category or persona. You need to understand the many identities that matter to people in your market and get hyper-local with your efforts. This way you can be truly representative of your market. 72% of consumers say they now only engage with marketing messages that personalised and tailored to their interests.
Beyond retail and transactional e-commerce, use of personalisation for recommended content remains surprisingly low, but this will increase as platform providers make it easier. For example, HubSpot’s Smart Content criteria to personalize web pages and email.
For the consumer, it’s convenient whilst for the company it establishes targeted Ecommerce which leads to higher conversion rates. Whether you’re a well-known or up and coming brand, personalisation goes beyond online sales and is about creating an experience that keeps customers coming back.
Artificial Intelligence
Artificial intelligence (AI) and other smart technologies including Big Data, machine learning and IoT are considered cutting edge technologies by many marketing gurus. It is perhaps the future of all eCommerce marketing strategies.
Many eCommerce giants at present are researching and investing in AI applications to improve the customer buying experience and devise essential digital marketing strategies to increase their revenues.