Exciting New Digital Design Trends in 2020
Emerging web design trends and techniques for 2020
There are a number of emerging User Interface Design trends coming in 2020 and beyond — designers are experimenting with extremes, reinventing previous styles and testing new techniques. Some popular styles may have had their day, such as flat illustration design, or will transform into hybrid approaches.
Dark Themed Design
Dark mode will gain prominence, offering users the option to enable dark themes on website pages. Dark backgrounds enhance design element visibility and create stronger contrast ratios while reducing eye strain. This aesthetic aligns well with prevalent 2020 trends including dark, moody colour schemes paired with glowing neons, plus futuristic cyberpunk and dystopian styling.
Custom Product Text When Browsing Products & Services
Personalising product descriptions based on customer demographics, behaviour, and social signals improves conversion rates. By tailoring product text and call-to-action buttons for returning visitors, brands can better appeal to individual buyer psychology. Third-party platforms can facilitate this personalisation above existing CMS infrastructure.
Bold & Bright Colours
Bold, bright, and supersaturated colours are trending as brands compete for online attention. Brilliant colours are immersive and attention-grabbing, helping brands demonstrate forward-thinking personalities. This approach contrasts with traditionally safe design choices and resonates particularly well on high-resolution mobile displays.
The End of Flat Design?
Flat design, which has proven to have a myriad of issues when user-tested, is going to start the pendulum swing back in the other direction.
— Alana Kucharski
Designers will create hybrids combining simplified elegance with contextual clarity — buttons will provide better interaction cues beyond basic words-in-boxes.
Microinteractions
Microinteractions (UI animations) are small design elements that create emotionally engaging, "human" websites. Examples include upload progress bars, button colour saturation on hover, and animated sale icons.
Microinteractions let the user feel what they're doing. They bring a site to life!
Facebook's 'Like' button exemplifies this approach.
Grow your pipeline with Revio.
Tell us your growth target and we'll show you exactly how we'd get there — channels, timeline and the numbers we'd hold ourselves to.