The End of Flat Design?
“Flat design, which has proven to have a myriad of issues when user-tested, is going to start the pendulum swing back in the other direction, creating a hybrid of the two extremes,” suggests Alana Kucharski. “Elegant, simplified elements that still give you context to their action will be the happy medium. Buttons, for example, won’t just be words with a box around them; nor will they be strictly bevelled, with gradients, shadowing and imprinted text. Better context clues are starting to emerge, allowing the user to interact with the site the way it was intended.”
Microinteractions, sometimes called UI animation, are a relatively new phenomenon. They’re tiny design elements but can play a significant role in creating ‘human’ feeling websites that delight the audience.
“For years now, the focus has been on streamlining and “templatizing” web design,” she says.
“Over the course of the next year, though, one of the big things you’re going to start to see are microinteractions. At its core, microinteractions are meant to delight the user.
When you upload a file, hit the submit button, and see an upload status bar go from 0% to 100%, that’s a microinteraction.
When you hover over a subtle Call To Action and the colour saturates and the button gets bigger, that’s a microinteraction.