Facebook to Remove Credit When Pages Post via Third-Party Apps

Ever had your company label yanked off at a conference by a rival company? I haven't, but that's the equivalent of Facebook removing the credit/label of 3rd party applications like Hootsuite or WordPress.

This week Facebook informed all developers that they will be erasing the attribution labels from page posts stamped by third party apps.

At the moment, they appear on timelines for page posts and user posts, with a 'via [app name]' link. Facebook is planning to remove the brand name for page posts only.

There has been ongoing debate from developers and marketers regarding whether this affects reachability – news feed distribution and engagement for Facebook posts. Results have been mixed, though a more comprehensive study revealed concerning findings about third-party publishing tools.

This appears to be a deliberate move by Facebook to diminish the visibility of third-party apps like Hootsuite. The consequence reduces brand exposure for these tools and limits sales opportunities generated through the attribution label.