Insights & News
Google Panda & Penguin Update July 6th 2012
When you return from a break, website rankings may have experienced dramatic shifts from the latest Google Penguin update. Before blaming your marketing team, check SEO blogs—other webmasters likely experienced similar ranking drops.
Recent insights into the July algorithm update emphasize fresh content, link popularity, link relevancy, and social media signals.
Diagnosis
- Check webmaster tools and email for possible Google notifications regarding unnatural link building
- Remove bad links, seeking help from your SEO provider if uncertain
Content
- Verify website content is unique and not replicated across third-party sites or duplicate pages
- Create fresh content including new articles and blog posts to attract visitors; display blog snippets on homepage and category pages
Links
- Attract quality links by creating excellent content, images, infographics, and videos shared with existing followers
- Share and exchange posts with niche-related sites without purchasing links or third-party advertising
- Ensure links come from high-authority sites respected by Google (PR 2+) with relevant, rich content
Get Social Online
- Utilize social links as signals to Google alongside traditional link signals; engage with platforms relevant to your business
- Consult social media experts and use monitoring tools to participate in conversations and sharing communities, enhancing your digital footprint
Stay tuned for additional SEO updates on addressing Google's algorithm requirements.
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