How to Develop Your Company Blog & Why You Need One?

We get asked all the time, why do we need a blog. Some website and business owners don't often understand the potential that a blog can bring to their digital strategy, so it's our job to highlight these and explain why they should have one, and most importantly how to leverage it and use it to their advantage over your competitors. Your blog doesn't have to be as dull as dishwater – it can be engaging and fun, as well as having a serious side to it.

These are just a few reasons why you should have a business blog

1. Increase Brand Awareness

Tapping into the information potential customers are looking for gets your content and company brand in front of your audience. By producing compelling content, insight and perspective, it will stimulate conversation and support your business model.

2. Promotes Trust

Through writing well informed content, current industry news and sharing this with your blog readers, you help promote trust for your brand and services.

3. Build a Readership Base

Publish great content – whether it be stories, projects in the form of pictures/videos or infographics – and become a central point of knowledge and advice for readers to come back and refer to. There are many angles and topics to write about. Remember all those negative keywords you have added to your AdWords campaign because they start with "how", "what", "free", "download"? Well now it's time to dig these out again and get writing on some of these topic areas. It's a superb way to build deeper relationships with your existing customer base.

4. Your Competitors Are Doing It

It's important to stay ahead of your competition. Carve your own niche out and stand out from the crowd. Yes it takes time and dedication to create sharable content, but it will pay off in the long run. Owning your niche should be your mission.

5. Google Author Tagging & Rank

Creating a voice is important. Utilise internal expertise to build a following around a character/personality using Google+. There's lots more detail on Google authorship in a previous post.

6. Everyone Is More Connected & Social Media Savvy

More and more people are using social media to connect and communicate with their friends and family. There are more people reading and sharing content online than ever before.

Examples of blogs that you can view for inspiration: startupdonut.co.uk, blog.doneganlandscaping.com, thesartorialist.com.