Selecting the optimal CRM software is a challenging endeavour, as there are numerous exceptional CRM platforms available, each with its own set of features and additional components. While a complimentary trial of a CRM system may not provide sufficient time to determine the ideal match for your company, it is only through employing a CRM platform within your organization that you become aware of some of its advantages and disadvantages. Evaluating and comparing CRM systems is a significant undertaking, but we have completed all of the laborious tasks for you.

When utilizing the Hubspot > Salesforce integrated application to synchronise your information between Hubspot and Salesforce, you may encounter various difficulties and synchronisation problems with your data. These may include duplicate data or data not being transferred between the two platforms.  Here’s how to solve some of the common issues and a guide on best practices for Hubspot Salesforce data synchronisation.

How can HubSpot’s duplicate contacts and companies harm your marketing team’s effectiveness and efficiency? Your sales and marketing teams require well-maintained, identifiable, and up-to-date databases to keep email bounce rates at a minimum, monitor interactions with contacts and companies, and create marketing lists. In the end, duplicate data, whether it be contacts or companies, can undermine your marketing efforts and harm the customer experience. It can also result in data integrity issues when integrating with third-party systems. So, why is it crucial to avoid duplicate data?

Revolutionising Marketing:

Artificial Intelligence (AI) has emerged as a disruptive force across various industries, and marketing is no exception. As technology continues to advance, AI is revolutionising the way businesses approach marketing strategies. In this article, we will explore how AI is changing the way we do marketing and the profound impact it has on customer engagement, personalization, data analysis, and overall campaign effectiveness.  Read the full story on how AI is Transforming the Marketing Landscape.