How can HubSpot’s duplicate contacts and companies harm your marketing team’s effectiveness and efficiency? Your sales and marketing teams require well-maintained, identifiable, and up-to-date databases to keep email bounce rates at a minimum, monitor interactions with contacts and companies, and create marketing lists. In the end, duplicate data, whether it be contacts or companies, can undermine your marketing efforts and harm the customer experience. It can also result in data integrity issues when integrating with third-party systems. So, why is it crucial to avoid duplicate data?