Insights & News

iPhone Mobile Apps & iPad SEO Tools for On the Move

Having become comfortable with the iPad2 and convinced of its business utility—editing documents, managing presentations, handling email remotely, and streaming video (despite lacking flash support)—the author explored its productivity potential.

After failing to customize the iPad with additional apps, attention turned to mobile SEO tools. The question emerged: does mobile SEO analysis truly serve professionals on the go?

The author considered scenarios like bringing an iPad to client meetings, where having preparatory research and analytical tools readily available could prove advantageous.

Site Analyser by Koozai

The first tool tested was "Site Analyser" from Koozai, offering comprehensive SEO analysis. The application featured three main sections:

  • Domain info
  • On Page SEO
  • Link Profile

The interface provided a startup screen with a single domain entry field. After entering a domain and selecting "analyse website," results appeared within seven seconds, displaying essential metrics including location, domain age, and indexed page count.

Results persisted after exiting the application, a convenient feature for ongoing reference.

On Page SEO Section

This tab delivered standard SEO metrics: page dimensions, load time, metadata, header tag usage, and image alt tag presence. The author suggested adding keyword density analysis for top keywords exceeding certain thresholds to identify over-optimized pages.

Link Profile Tab

This section displayed PageRank, inbound link counts, and Alexa rankings. The reviewer noted that anchor text distribution analysis and domain diversity metrics would enhance its utility.

Assessment

With over 8,000 downloads, Site Analyser represented well-designed functionality worth retaining. Notably, the application is free.

The mobile SEO app landscape for iPad remains limited, with the author planning to evaluate additional applications (including paid options) in subsequent weeks.

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