Mindshare Expand Their Minds

Mindshare, a global media group, is broadening their service offerings to provide comprehensive solutions to clients. The expansion includes launching a dedicated Search Media division that encompasses search engine optimisation, PPC, and social media capabilities.

According to the Mindshare Search department, client demand has driven this diversification. The organisation aims to function as a unified service provider, enabling clients to address their online market needs through a single partner.

The company plans to strengthen their Search department by recruiting additional Search Managers to bolster their standing within client sectors.

Recent criticism regarding Mindshare's rebranded logo presentation during their UK website redesign may reflect organisational bandwidth constraints. However, maintaining high standards for their own web presence will be crucial for credibility when expanding into SEO services for major corporate clients, and it's a warning against appearing unprepared in their SEO approach.

Mindshare will be well positioned to provide additional quality SEO services over the next few months.