Flowers by Flourish

How Revio enabled Flowers by Flourish to grow their revenue by over 75% every year for 3 years.

The Brief

Flowers by Flourish are an online and B2B subscription flower delivery service. StartaDesign Digital were tasked with increasing B2C and B2B sales, reduce website bounce rate, reduce churn rate and drive more leads through a personalised marketing channels. More importantly, improve ROI and cost per conversion across the flower product range. The initial target was to double the turnover in 1 year.

Task Summary

Sales Enablement Workshops

Inbound marketing workshops and content plan for B2B and B2C

Integration: eCommerce Data to Hubspot

Persona development and scenarios

Automated Marketing

Conversion rate analysis for Landing pages

Display marketing campaigns and retargeting with personalised content, emails

Setup Automated Email nurture workflows (for B2C scenarios; Dis-engaged Customers, repeat buyers, churning customers, abandoned cart etc)

Insights, analysis, reporting and improvements

Results

An average increase in turnover of 110% every year for 3 years.

A reduction in average cost per conversion from £19.67 to £11.33 in 1 year.

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