Solving the Bing Ads Attribution Gap in HubSpot

One of the biggest challenges in marketing operations is creating a single source of truth for marketing performance.

Recently while working on a project with TLPI, the team encountered a familiar limitation: "HubSpot has no native integration for Bing Ads spend data."

This gap created reporting problems. While leads and conversions were visible within HubSpot, the actual advertising expenditure resided elsewhere, complicating ROI calculations.

The Solution

The team developed a custom integration that retrieves Bing Ads performance metrics directly into HubSpot, allowing the marketing team to:

• Track Bing Ads spend alongside lead generation metrics
• Attribute contacts and deals to Bing campaigns
• Produce accurate ROI reporting inside HubSpot dashboards
• Provide leadership with unified marketing performance visibility

Everything now centralises within HubSpot rather than requiring multiple platform access.

Key Takeaway

Sometimes the real value is simply connecting the data you already have.

Integration work often delivers greater impact than adopting additional tools.