For those of you that haven’t yet heard of Susan Boyle, you’ve either just woke up from the longest hangover in history or you don’t have a T.V or read newspapers.
If your an avid browser on YouTube, you’ll no doubt know who I’m talking about, with over 7 million hits in just over a week.
I personally heart-felt joy, warmth and glow as she sang her heart out on Britains Got Talent with a superb rendition of ”I Dreamed a Dream’. Already Susan Boyle has been plucked from obscurity and jettisoned over to the US with a storm of interviews lined up with top chat show hosts including the mighty Larry King show. As far as social media goes, this is an example of how a medium such as YouTube can reach such a wide audience and kick up a fervour.
Everyone just loves an underdog!
If you want to know how to utilise this media phenomenon, Rankability has a few top tips on how to optimise your video on YouTube and possibly gain some impetus for you or your business in this economic downturn.
Video marketing is an essential component to a company’s marketing mix. It allows companies to communicate their message on multiple levels in one deliverable: imagery, the spoken word and text.
Video marketing allows you to reach a huge audience with minimal expense and the shortest amount of time. Posting your video on blogs can also boost links and brand awareness.
1) Firtly think of a great idea on how you can market your company.
The Story
The most important part of video is the story line. You need to be clear in your objectives and you need to plan the video for the user, the medium and for business purposes, you need to decide what the call to action will be.
Write a compelling storyline and create good content to attract links organically. (eg. Top 10 tips, Credit Crunch, Myths)
Provide information your market wants to see because it is interesting, entertaining or solves a problem.
If you make your video cutting edge, relevant and have a little luck, your video may just go viral.
Key phrase rich content.
Be sure to label your video with keywords, have the talent talk about your business and key phrases.
2) Video Production
Factors that effect YouTube Video Rankings
Title, description (hotlinking” in the description field), tags, views, ratings, playlist additions, flagging, embeds, shares, comments, age of video, channel views, subscribers, inbound links (links from outside of YouTube pointing to your videos).
– Use a bit ration of between 700kbps and 1000kbps, as YouTube compresses the video and reduces the quality.
– Create a YouTube Customised Page Create a background using photoshop.
– Goto Edit Channel and Click Channel Design.
– Upload your background and logo and customise your colours
– Ability to make your own custom controls. Try doing that with another media player.
– Full-screen video. Getting full-screen video is easy with Flash. It’s usually impossible with other formats/players.
– Piracy protection. It’s very difficult for users to save your video to their hard drives and then post it on their own websites. On the other hand, if you want users to have the ability to download your video, then this would be a downside. In that case, your best bet is .mpg for maximum compatibility.
3) How to Optimise YouTube Videos
– Upload your Video
– Enter a title using your keyword
– Enter description using your keywords and insert a link to your website
– Watermarking. You can add a transparent logo to the corner of your movie (such as the name of your domain) and link it back to your website. So people may be less likely to steal your video, and if they do, it’s an an automatic ad that takes people right back to your site.
– Include a call to action at the end of the movie
– Add to your favourites
– Social Bookmark the page
– Add the Video to your channels and socialise with other related users to network your video.
4) How to Analyse Your Video
Use YouTube Insight tool when analysing your videos. It’s a free analytics tool available on YouTube and
you can access Insight in a few different ways once you have logged in.
First, you can access your Insight Dashboard by clicking the Account link in the top right of your screen. Then you can click YouTube Insight from the Performance and Data Tools section located near the bottom of the page (left side).
The following information can be accessed from the YouTube Insight Tool:
– YouTube Search, or which keywords people are entering to find your videos on YouTube.
– Related Videos, or other videos on YouTube where your video thumbnail showed up as a related video and people clicked that thumbnail to get to your video.
– Embedded Player, or which sites have embedded your video clip (using the embed code in YouTube).
– External Links, or websites that link to your video clip.
– Google Search, or keywords people are entering in Google to find your video clips.
– Google Video, or keywords that people are entering on Google Video to find your video clips.
– Other, or links to your video where there is no referring URL. This might be a person emailing the link to someone else, IM’ing the link, etc.
– YouTube Other, or other pages on YouTube that are linking to your video clips (not related videos).
Create, publish and track!
Check out Rankability’s Social Media services here.
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