Everyone's been at it recently haven't they? (No not transferring speeding points to your partner, Mr. C. Huhne). I'm talking about SEO teams holed up in their caves, eyeballing numerous exported spreadsheets of link reference data, trying to weed out the many inferior websites and poor quality backlinks. A common occurrence following a typical nuclear style fallout after a…
read moreBlink a few times or take a long extended weekend break and you may find your websites rankings have suffered a seismic shift from the latest Google Penguin update on your return. (As if Mondays weren't bad enough already!!). Before you start laying into your marketing executive (he's probably been kicking back a little anyway,…
read moreIf you're one of the many websites that's been affected by the latest Google algorithm change on Tuesday, April 24th 2012 , then you've most likely been hit by the recent 'Penguin update' . Why Penguin? Well it's black and white and refers to black hat and white hat SEO strategies. (Black meaning bad and…
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